ILLUMINATIONS

Explained

How We Make Complex Science Easy to Understand

  • Information is chunked into short, sharable videos

  • Visual metaphors convey abstract concepts in simple and memorable ways

  • Lighthearted character animation helps diffuse negative emotions

  • A straightforward voiceover facilitates foreign language translations to target populations where particular cancers are more prevalent

  • A low anxiety, fun and “sticky” form of patient education

  • Accessible without being patronizing, simple without being simplistic

  • Reviewed and approved by our team of patient advocates

  • Foundational knowledge that leads to better dialogues and patient engagement

Visual metaphors convey abstract concepts in simple and memorable ways

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Tissue banking presented as a “safe” and secure option

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Molecular profiling explained using rogue, “criminal” cells

What Patients Are Saying

The cartoons capture your attention

“This finally taught me what cancer is doing in my body.”

“I kind of felt happy watching it, even though it was about a serious subject.”

“The humor made me listen.”

They’re clear, fast, easy to understand.”    

Recent Work

Stand Up To Cancer (SU2C) asked us to create 14 ILLUMINATIONS for their new clinical trials site to help dispel myths and allay fears about cancer clinical trials.

The Cholangiocarcinoma Foundation used ILLUMINATIONS to help patients and providers understand how important it is to profile tumors—because mutations matter.

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© 2019 Mill Pond Communications LLC.

Intended for US audiences only.